{"id":7074,"date":"2022-03-31T13:31:25","date_gmt":"2022-03-31T13:31:25","guid":{"rendered":"https:\/\/softandfresh.in\/?page_id=7074"},"modified":"2025-04-03T01:57:29","modified_gmt":"2025-04-03T07:27:29","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/","title":{"rendered":"Soft &#038; Fresh Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7074\" class=\"elementor elementor-7074\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2fea11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2fea11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a5d642\" data-id=\"3a5d642\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dfd1a8 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3dfd1a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"331\" height=\"1280\" src=\"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-12-at-5.21.07-PM-1-min.jpeg\" class=\"attachment-full size-full wp-image-7833\" alt=\"\" srcset=\"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-12-at-5.21.07-PM-1-min.jpeg 331w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-12-at-5.21.07-PM-1-min-39x150.jpeg 39w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53f7cf3\" data-id=\"53f7cf3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e86a6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e86a6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77aa0de\" data-id=\"77aa0de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4a995b elementor-widget elementor-widget-heading\" data-id=\"c4a995b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727b137 elementor-widget elementor-widget-text-editor\" data-id=\"727b137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are group of innovative product designers with 25 years of experience in designing the most loved Indian consumer products. Soft &amp; Fresh is born from the feedback given by consumers over similar products and with the mission to provide consumers the highest-quality at reasonable prices.<\/p><p>Our Fabric Conditioner has been immensely successful in the organized commercial and hotel laundries, online platforms and offline retail alike. All our products designs have received very good consumer feedback from more than one million retail and institutional consumers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f465971\" data-id=\"f465971\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e92f5b elementor-widget elementor-widget-image\" data-id=\"3e92f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"619\" height=\"959\" src=\"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-02-min.jpg\" class=\"attachment-large size-large wp-image-8653\" alt=\"\" srcset=\"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-02-min.jpg 619w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-02-min-194x300.jpg 194w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-02-min-165x255.jpg 165w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-02-min-97x150.jpg 97w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bcc9197 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcc9197\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-475e5cf\" data-id=\"475e5cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b823f85 elementor-widget elementor-widget-image\" data-id=\"b823f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"619\" height=\"959\" src=\"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-01-min-1.jpg\" class=\"attachment-large size-large wp-image-8655\" alt=\"\" srcset=\"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-01-min-1.jpg 619w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-01-min-1-194x300.jpg 194w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-01-min-1-165x255.jpg 165w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-01-min-1-97x150.jpg 97w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-942056d\" data-id=\"942056d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c3f3a6 elementor-widget elementor-widget-heading\" data-id=\"4c3f3a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Essence\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d07b47a elementor-widget elementor-widget-text-editor\" data-id=\"d07b47a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Soft &amp; Fresh is a true celebration of fragrance. The essence of our product lies in our efforts to provide our customers with the highest quality of fabric conditioner at surprisingly reasonable prices.<\/p><p><span style=\"color: var( --e-global-color-text );\">Our main focus at Soft &amp; Fresh is help our customers feel the pleasant fragrance of soft, freshly cleaned clothes, without having to pay massive amounts of money like they have to for other fabric conditioners today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d5d6357 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5d6357\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c5be9f\" data-id=\"7c5be9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60d596a elementor-widget elementor-widget-heading\" data-id=\"60d596a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c399f1 elementor-widget elementor-widget-text-editor\" data-id=\"8c399f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are a purpose-driven brand that looks at sustainability from a unique perspective. We use multi-layered laminate pasting for all our packaging processes, and we work with plastic recyclers near Mumbai to recycle all multi-layer laminate packaging.<\/p><p><span style=\"color: var( --e-global-color-text );\">We\u2019ve also found an innovative way to encourage our buyers to reuse and reduce consumption by incentive-based buy back schemes.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\">In a nutshell, we offer our customers with a high-quality, reasonably-priced, and sustainable fabric conditioner to give their clothes a vibrant touch.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32689d3\" data-id=\"32689d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6545ef elementor-widget elementor-widget-image\" data-id=\"f6545ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"959\" src=\"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-04-min.jpg\" class=\"attachment-large size-large wp-image-8651\" alt=\"\" srcset=\"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-04-min.jpg 620w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-04-min-194x300.jpg 194w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-04-min-165x255.jpg 165w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-04-min-97x150.jpg 97w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ea9fe3 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ea9fe3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e8d01cc\" data-id=\"e8d01cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3098767 elementor-widget elementor-widget-image\" data-id=\"3098767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"959\" src=\"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-03-min.jpg\" class=\"attachment-large size-large wp-image-8654\" alt=\"\" srcset=\"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-03-min.jpg 619w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-03-min-194x300.jpg 194w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-03-min-165x255.jpg 165w, https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/05\/All-Product-2505B-03-min-97x150.jpg 97w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-22c841e\" data-id=\"22c841e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2478be1 elementor-widget elementor-widget-heading\" data-id=\"2478be1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a10b1 elementor-widget elementor-widget-text-editor\" data-id=\"f8a10b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our complete range of products are 100% vegetarian with no animal testing, no toxic residues, and no bleach or gummy deposit of oils.<\/p><p><span style=\"color: var( --e-global-color-text );\">All our fragrances are safety-tested and comply with international standards. We make sure we rigorously maintain the IFRA certificate standard in the production of all our products.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\">What\u2019s more? The consistency of our Soft &amp; Fresh fabric conditioner is such that it ensures your washing machine is not clogged. It is not too thick nor too watery.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88c8b08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88c8b08\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfc63be\" data-id=\"dfc63be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ceaf56 elementor-widget elementor-widget-text-editor\" data-id=\"0ceaf56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Soft &amp; Fresh fragranced products are designed with love in India but with inputs from all perfumers from around the world !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our Story We are group of innovative product designers with 25 years of experience in designing the most[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"content-type":"","footnotes":""},"class_list":["post-7074","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Soft &amp; Fresh Story - Soft &amp; Fresh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soft &amp; Fresh Story\" \/>\n<meta property=\"og:description\" content=\"Our Story We are group of innovative product designers with 25 years of experience in designing the most[...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Soft &amp; Fresh\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T07:27:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-12-at-5.21.07-PM-1-min.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/about-us\\\/\",\"url\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/about-us\\\/\",\"name\":\"Soft & Fresh Story - Soft &amp; Fresh\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/about-us\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/about-us\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/WhatsApp-Image-2022-04-12-at-5.21.07-PM-1-min.jpeg\",\"datePublished\":\"2022-03-31T13:31:25+00:00\",\"dateModified\":\"2025-04-03T07:27:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/about-us\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/about-us\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/about-us\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/WhatsApp-Image-2022-04-12-at-5.21.07-PM-1-min.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/WhatsApp-Image-2022-04-12-at-5.21.07-PM-1-min.jpeg\",\"width\":331,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/about-us\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Soft &#038; Fresh Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/#website\",\"url\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/\",\"name\":\"Soft &amp; Fresh\",\"description\":\"Fabric Conditioner\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/#organization\",\"name\":\"Soft &amp; Fresh\",\"url\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/SOFT-FRESH-LOGO-1.png\",\"contentUrl\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/SOFT-FRESH-LOGO-1.png\",\"width\":304,\"height\":304,\"caption\":\"Soft &amp; Fresh\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dotkiwis.com\\\/softnfresh\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Soft & Fresh Story - Soft &amp; Fresh","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/","og_locale":"en_US","og_type":"article","og_title":"Soft & Fresh Story","og_description":"Our Story We are group of innovative product designers with 25 years of experience in designing the most[...]","og_url":"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/","og_site_name":"Soft &amp; Fresh","article_modified_time":"2025-04-03T07:27:29+00:00","og_image":[{"url":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-12-at-5.21.07-PM-1-min.jpeg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/","url":"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/","name":"Soft & Fresh Story - Soft &amp; Fresh","isPartOf":{"@id":"https:\/\/www.dotkiwis.com\/softnfresh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/#primaryimage"},"image":{"@id":"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-12-at-5.21.07-PM-1-min.jpeg","datePublished":"2022-03-31T13:31:25+00:00","dateModified":"2025-04-03T07:27:29+00:00","breadcrumb":{"@id":"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/#primaryimage","url":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-12-at-5.21.07-PM-1-min.jpeg","contentUrl":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-12-at-5.21.07-PM-1-min.jpeg","width":331,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.dotkiwis.com\/softnfresh\/about-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dotkiwis.com\/softnfresh\/"},{"@type":"ListItem","position":2,"name":"Soft &#038; Fresh Story"}]},{"@type":"WebSite","@id":"https:\/\/www.dotkiwis.com\/softnfresh\/#website","url":"https:\/\/www.dotkiwis.com\/softnfresh\/","name":"Soft &amp; Fresh","description":"Fabric Conditioner","publisher":{"@id":"https:\/\/www.dotkiwis.com\/softnfresh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dotkiwis.com\/softnfresh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/www.dotkiwis.com\/softnfresh\/#organization","name":"Soft &amp; Fresh","url":"https:\/\/www.dotkiwis.com\/softnfresh\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.dotkiwis.com\/softnfresh\/#\/schema\/logo\/image\/","url":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/04\/SOFT-FRESH-LOGO-1.png","contentUrl":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-content\/uploads\/2022\/04\/SOFT-FRESH-LOGO-1.png","width":304,"height":304,"caption":"Soft &amp; Fresh"},"image":{"@id":"https:\/\/www.dotkiwis.com\/softnfresh\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-json\/wp\/v2\/pages\/7074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-json\/wp\/v2\/comments?post=7074"}],"version-history":[{"count":4,"href":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-json\/wp\/v2\/pages\/7074\/revisions"}],"predecessor-version":[{"id":9939,"href":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-json\/wp\/v2\/pages\/7074\/revisions\/9939"}],"wp:attachment":[{"href":"https:\/\/www.dotkiwis.com\/softnfresh\/wp-json\/wp\/v2\/media?parent=7074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}