Yes, It takes just 3 seconds to create an impression
Do you know a potential customer takes less than 3 seconds to make an opinion about your brand and then either they are in or they move on to your competitor. The bad news is that you might lose a potential customer forever giving your competitor a good chance.
Studies have shown, the logo is the most interacted element of a brand in its lifetime. This visual representation of your business silently tells about your professionalism, sincerity and authenticity to the prospects. You like it or not, it is liable to determine whether they should take you seriously in fair dealings, quick communication and business ethics. It is one of the most commonly overlooked dangers that may cost you severely. And the pain is that you have to work really hard to compensate for this first impression.
A logo is to identify the brand, yes, that is the sole purpose of it. But in today’s harshly competitive world, it has to identify a business more strategically than ever. It not necessarily need to have any meanings, but it has to have a well thought strategy, with an eye to a lot of factors affecting human decision making. When big companies spend millions on a logo, they actually spend on the level of expertise behind the making of it. A logo is much more that what you may think.
A logo is the face of your brand being used in all of your business communications and touch points to reach various levels of parties you are dealing with. Moreover, logo is the most static among all of your business designs and you are not going to change it very frequently. How can we afford to leave it badly designed?
One of the most common mistakes start-ups make is starting with a locally made, often self-thought of mediocre logo which they change later on when funds are available. But it is always advisable to start it professionally correct because first impression is virtually irreversible.